Welcome to Sobel University

Today's clients demand professionals who can teach them more about the product than they could learn from the internet. Principle Centered Selling addresses these issues and introduces current and relevant sales practices. Principle Centered Selling is about helping people buy though a moral, value-based approach with a compass always pointing towards the highest level of customer service and closing the sale.

Watch this video to learn 5 ways that you can use Principle Centered Selling in your dealership.